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Introducing the 3rd Annual Digital Pharma Europe!
Now in its 3rd year, Digital Pharma Europe has established itself as the most innovative event of its kind for the pharmaceutical industry. This is a global event series whose impact is reflected by...
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Digital Pharma Europe: Then and Now
Top Reasons to Attend the 3rd Annual Digital Pharma Europe: The Scope All of the top issues covered, such as social media impact, emergence of health 2.0, mobile marketing adoption,multi-channel...
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Payers, Digital, and Blue Latitude
Later this month, Blue Latitude are presenting at the annual ExL Pharma conference in Germany. Positioned in an agenda that is dominated by presentations focussed on marketing to patients and...
View ArticleGlobal Marketing Considerations for the Pharmaceutical Industry
The global market for pharmaceuticals continues to grow, but is quickly changing. The United States market share is expected to decrease. It is anticipated to still remain the single highest drug...
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Digital Marketing and Its Big Role in Promoting Your Brand and Products
Traditionally, companies in the pharmaceutical industry have been slow to use the methods that other businesses had already caught on to help improve business. Things have changed today though; many...
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Personalized Medicine? The Future of 3D Printing’s Influence On Pharma
Meg Whitman, the CEO of Hewlett-Packard, recently published an article on LinkedIn exploring different technological trends in healthcare. In addition to pointing out the increasing importance of apps...
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